Quickspin’s promotional tool ‘Tournaments’ a proven gamification success
Stockholm 4th of February 2019 – Swedish slot specialist Quickspin, a Playtech studio, is proud to announce that its promotional tool Tournaments has delivering measurable and impressive results.
Quickspin Tournaments is one of six gamification tools in Quickspin’s best-in class and ever-growing Quickspin Promote catalogue which is available across all markets. Quickspin Tournaments creates a ground-breaking experience, with rewards and prizes that are based on game events, not just win/turnover oriented tournaments.
Quickspin’s industry leading gamification approach is part of a wider gamification strategy in place across the entire Playtech products and services offering, with the impressive results and data from Quickspins initiatives further informing Group strategy.
Erik Gullstrand, Chief Product Officer at Quickspin, said: “Our Tournaments feature adds lots of excitement to the game. We truly believe that gamification is the future, and Tournaments is a natural extension of our existing portfolio of games. Now, almost 6 months after the release of ‘Tournaments’, we have the pleasure of sharing some of the amazing results. As always at Quickspin, we like to be transparent!”
When running a Tournament, Betsson’s Swedish market saw a 6-fold increase in turnover and game win!
Joey Hurtado, Head of Gaming at Betsson Group, said: “Quickspin’s new tournament tool has given us a great and easy way to promote their fantastic portfolio of games. The simplicity of the set up and the great presentation really helps to engage our players, especially in a multi-brand organisation such as ours, here at the Betsson Group”
Another leading operator increased its GGR well over 100% compared to the same period the month before.
Mats Andersson, Casino Release Manager at LeoVegas, also vouches for Quickspin Tournaments: “Tournaments, along with the rest of the gamification tools from Quickspin promote, has been extremely popular among our players. It’s a great option when you want to enhance the gaming experience for the players, with very little effort from our side.”
The numbers speak for themselves and currently some of the games available for Quickspin Tournaments are player favourites, such as Sakura Fortune, Big Bad Wolf, Eastern Emeralds, Spinions, and many more.
The complete Quickspin Promote Catalogue will be available for our upcoming game Ticket to the Stars, due to be released February 12th.
Founded in 2011, Quickspin rapidly established itself as a leading development studio for real money and social casino gaming, and the company was acquired by Playtech in March 2016. Now licensed in multiple jurisdictions, its award-winning content has seen the company sign agreements with a long list of leading operators.
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Quickspin is a Swedish game studio developing innovative video slots for real money online gambling and free to play social markets. The aim of our 90-strong team of gaming industry veterans is to cause a market-changing shift in quality and innovation by creating the kind of games that we as players would love to play. Quickspin games are integrated with our customers’ casino through our own platform,which includes ground breaking promotional tools to help attract and retain players.
Founded in 1999 and premium listed on the Main Market of the London Stock Exchange, Playtech is a technology leader in the gambling and financial trading industries.
Playtech is the gambling industry’s leading technology company, delivering businessintelligence-driven gambling software, services, content and platform technology across the industry’s most popular product verticals, including casino, live casino, sports betting, virtual sports, bingo and poker. It is the pioneer of omni-channel gambling technology through its integrated platform technology, Playtech ONE. Playtech ONE delivers data-driven marketing expertise, single wallet functionality, CRM and responsible gambling solutions across one single platform across product verticals and across retail and online.
Playtech partners with and invests in the leading brands in regulated and newly regulated markets to deliver its data-driven gambling technology across the retail and online value chain. Playtech provides its technology on a B2B basis to the industry’s leading retail and online operators, land-based casino groups and government sponsored entities such as lotteries. As of June 2018, through the acquisition of Snaitech, Playtech directly owns and operates the leading sports betting and gaming brand in online and retail in Italy, Snai. Snaitech operates a B2B2C model as a service provider, allowing franchisees to utilise the Playtech technology stack in in the retail environment while operating the leading brand, Snai, directly online as a B2C business.
Playtech’s Financials Division, named TradeTech Group, is a technology leader in the CFD and financial trading industry and operates both on a B2C and B2B basis.
Playtech has in total c.5,800 employees across 17 countries and is headquartered in the Isle of Man.
For further information please contact:
James Newman, Director of Corporate Affairs
Tom James c/o Headland Consultancy
+44 (0)20 3805 4822